Conviction heldwith unwaveringclarity
The belief held firmly enough becomes indistinguishable from truth. At Alar Capital, our conviction in each investment is absolute — creating bindings between capital and opportunity that compound over decades.
The conviction that
creates reality
Alar is the discipline of absolute belief — holding conviction so firmly that external noise, market turbulence, and short-term fluctuations cannot penetrate.
When we commit capital, we create a binding. A link between our conviction and the opportunity. This binding is not tentative — it is forged with the understanding that true value compounds only through unwavering commitment.
Our investment philosophy rejects the noise of quarterly thinking. We hold positions not until they become profitable, but until our original thesis is fulfilled or fundamentally broken. Nothing else severs the binding.
Tangible Assets
One part of our focus holds conviction in physical reality — real estate that generates value through scarcity, location, and essential human need.
Operating Businesses
Another part maintains equal conviction in enterprises — businesses where our capital and involvement compounds through operational excellence.
Liquid Securities
The third maintains positions in public markets — where conviction means holding through volatility that breaks lesser resolve.
Active Bindings
Each investment is a binding — a link between our conviction and the opportunity. What affects one, affects both.
Real Estate
Tangible positions in prime residential and commercial assets. Physical bindings to locations of enduring value.
Private Equity
Meaningful stakes in exceptional businesses. Bindings where our involvement compounds alongside our capital.
Public Markets
Diversified exposure to quality equities. Bindings tested by volatility, strengthened by conviction.
“Abinding,onceforgedwithtrueconviction,onlybreakswhentheoriginalthesisbreaks.Marketsentimentisnotathesis.”
How we
forge bindings
Every investment follows the same discipline: deep conviction before commitment, and unwavering focus after.
Form the Thesis
Before any capital moves, we construct an investment thesis so robust it could withstand a decade of scrutiny. If the conviction isn't absolute, we don't proceed.
Forge the Binding
Capital deployment creates the binding — a link between our conviction and the opportunity. This isn't a transaction; it's the beginning of a relationship measured in decades.
Hold with Clarity
Market noise, economic cycles, short-term volatility — none of these penetrate true conviction. We maintain clarity through conditions that break lesser resolve.
Compound or Release
Bindings remain until the thesis reaches fulfillment or proves fundamentally broken. There is no middle ground. Partial conviction is no conviction at all.
Alar Capital
B.V.
Alar Capital is a private investment holding company based in Amsterdam, Netherlands. We manage permanent capital across real estate, private equity, and public market positions.
Our name reflects our philosophy: Alar — the unwavering conviction that, held firmly enough, shapes reality. We believe the best investments are those where conviction is so complete that short-term noise becomes irrelevant.
As permanent capital investors, we operate without fund cycles, redemption pressures, or artificial timelines. This allows us to forge bindings with our investments that compound over decades, not quarters.
Begin a binding
We welcome conversations with entrepreneurs, partners, and opportunities that align with our conviction-first approach.
CONNECT